Advantages of digital printing?
Because digital printing does not require the complicated procedures of traditional offset printing, it only needs to be sent from the computer to the printing machine to produce finished products. For this reason, urgent printing, variable printing, and on-demand printing cannot meet the standard of traditional printing. The printing speed of digital printing is fast and the product quality is high.
On the other hand, digital printing has no requirements for printing volume, and the cost of one sheet is fixed. This makes the investment of digital printers low and the rate of return is high. Even if digital printing appeared too late, its technology and scale are now basically mature, and its application space is gradually increasing.
Digital printing is a new printing form that directly prints documents on a computer on printing paper, which is different from the complicated process of traditional printing.
Its characteristics: print from one sheet, no plate making, instant desirability, instant error correction, variable printing, printing on demand. Digital printing is a comprehensive technology developed on the basis of printing technology. It uses electronic documents as a carrier and uses the Internet to transmit to digital printing equipment to achieve direct printing. No version and variability of information content in the printing production process are the biggest features, including printing, electronics, computers, the Internet, communications and other technical fields.
First of all, it caters to the needs of business activities. Nowadays, in the information age, all kinds of business activities, whether it is business documents or company publicity materials, require accurate and ingenious information content. However, most publicity materials printed in traditional printing formats are due to “Quantity” is limited. One thousand or three thousand copies must be printed. The cost of one sheet is high quality and low price. However, a large number of companies have not waited for half or even dozens of sheets to be used because of all the printed content and information If there is a change, you will feel wasted if you don’t use it. If you change the pen and use it again, it will affect the company’s image. As a result, a large number of companies can only use the new large piles of printed materials as waste paper to solve the problem. In fact, it is “the printed materials are high-quality and cheap and expensive to use.”
Changeability of all printed contents: digital printing can print out all kinds of different and diversified contents, such as different names of invitations, direct mail letters with customer names, printing of variable barcodes…, This is all impossible with traditional offset printing.
