Principles and elements of the design of promotional albums
Picture album printing is a book and periodicals that mainly display pictures and a small amount of text. Printed picture albums are basically printed on copperplate paper. Picture albums are mainly used for corporate publicity. An enterprise must indispensably. What is the design principle of a corporate publicity album? And what are the elements?
The principles of designing a corporate brochure are mainly based on the following four points:
1: The publicity picture album can be made into a sample form or a cover form. It is flexible to use and has a wide range of applications. The wide range of use is the spare parts of any enterprise, whether it is a profit or a non-profit organization, it can be used. The content is not only extensive, but it is entirely possible for the company to choose the content to disseminate according to its own needs
2: The content is systematic and pertinent. The content of the brochure must be the needs of the company’s marketing strategy. Targetedly, systematically introduce the company’s products, functions, technical levels, and corporate values and the company’s contribution to society. Various contributions.
3: Low price, exquisite printing, brochure design is different from other typesetting designs, it requires beautiful vision and high grade. In the typography design, the overall layout must be emphasized. The text, pictures, and subtitles of the internal pages of the Unicom must be unique. Often the visual space of the two pages is a whole, without boundaries, consistent and incompatible with each other.
4: Brochure printing and post-press processing methods are diversified. With the advancement of printing technology, brochures can be printed in a variety of ways. Large quantities can be printed on the machine, and a small amount can be printed digitally, which is faster.
As mentioned above, we have introduced the principles of corporate brochure design. Next, we will introduce the elements of corporate brochure design. The elements are divided into four points:
1: Shape
The shape of the picture album mainly refers to the outer shape and the inner shape (text, graphics, etc.). Except for a few special designs, the shape is generally rectangular or square, which is determined by the format of the magazine. Sometimes for design needs, the length and width ratio can be adjusted within the allowable range of the paper to change the usual shape. In addition to the function of description, text also has the function of graphics.
2: word
The cover of a picture album can have no graphics but no words. The words have linguistic meaning and are abstract graphic symbols at the same time. It is a combination of point, line and surface design.
3 colors
The choice of cover color is very important, because when readers enter a bookstore to browse books, the first thing they see is the color. The color of the album design is determined by the content of the book and the age and cultural level of the reader.
4: Composition
The composition of picture album design is a process of rationally arranging text, graphics, colors, etc., in which text plays a leading role, while graphics and colors play a role in setting off the title of the book.
The quality, design, and content of the album are all important, which will directly affect the marketing effect of the product, and thus cannot play a proper role in the publicity of the company’s image, culture, and brand. Therefore, the early design is also important. When printing, pay more attention to details.
